Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…

“Among Thieves” Rise of the Tomb Raider (Xbox 360 Review)

Release Date: Tuesday, November 10th, 2015 I’m a big fan of Uncharted and I wish we had an action adventure game of that ilk. We’ve started some, and we’ve looked at them. But we don’t have one today of that quality. This is an opportunity. Phil Spencer, Head of Xbox Review: Uncharted 2: Among Thieves…

The Definitive Gaming Awards

I am slightly peeved by this year’s rebranded VGX awards. I can tell you before even the year started it was set for; Bioshock Infinite, The Last of Us, and Grand Theft Auto V to be Game of the Year nominees. It’s a hype train that the industry buys into. I know I’m not supposed…

The Year in Gaming (2012)

Awesome gaming montage for the past year: 2012 a gaming montage is the first ever gaming montage I have seen that is good. It is short, well edited, and doesn’t overstay its welcome. Enjoy and a big thanks to Malcolm Klock for putting this together.