Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…

Hall of Game: First Person Shooters – Matter of Perspective

I love how unlike all other entertainment industries Video Games are the one whose entire development rests under one worldwide stage, (China bearing exception). Movies, TV, & Music are all so isolated culturally via several regions and territories. But gaming is one thing we can all relate to one another. Because of this worldwide audience…