Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…