‘Gears 5’ Is a Surprisingly Subtle Step-Forward for Industry Representation

By: William Hume Following protagonists Marcus Fenix and his son J.D., Kait Diaz steps into the campaign shoes of the billion dollar franchise, whose newest installment is simply titled ‘Gears 5′. There’s a simple evolution at work here. In all of the interviews with the developers, they simply & calmly remark at how the selection…

‘Gears of War’ 1-4 Franchise Review

From Director Rod Fergusson and The Coalition Microsoft Games Studios Presents A game built on Unreal Engine 4 with multiplayer by Splash Damage In the 8th generation of console video games, I got to hand it to Phil Spencer & Xbox. It is inaccurate to call a billion dollar company like Microsoft underdogs, but it is interesting…

The Game Awards 2016 Nominees

Uncharted 4 & Overwatch lead nominations w/ 7 & 6 respectively. Titanfall 2 w/ 4 & Quantum Break shutout. It is interesting to note the changes from year to year; as performance categories have smartly melded into one of voice and performance capture gender inclusive category. VR is a new addition and curiously, the best…

Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…