‘Gears of War’ 1-4 Franchise Review

From Director Rod Fergusson and The Coalition Microsoft Games Studios Presents A game built on Unreal Engine 4 with multiplayer by Splash Damage In the 8th generation of console video games, I got to hand it to Phil Spencer & Xbox. It is inaccurate to call a billion dollar company like Microsoft underdogs, but it is interesting…

The Game Awards 2016 Nominees

Uncharted 4 & Overwatch lead nominations w/ 7 & 6 respectively. Titanfall 2 w/ 4 & Quantum Break shutout. It is interesting to note the changes from year to year; as performance categories have smartly melded into one of voice and performance capture gender inclusive category. VR is a new addition and curiously, the best…

Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…